recruitment agency

How to be a Small but Mighty Recruitment Agency in 2020

September 23, 2020 8:50 am Published by

How to be a Small but Mighty Recruitment Agency in 2020. Today, 85% of recruitment agencies in the UK are small and medium-sized. These companies can offer something the big firms can’t – a tailored service. So what does that look like in real terms? Let’s dig a little deeper.


Little agencies serve a niche market. This is hard for the big agencies to match. If you have an agency that specifically deals with sectors such as IT, oil or engineering – there’s a high demand for talent in these fields and a greater opportunity for healthy profits. That means if you’re planning on starting your own recruitment agency, you can be small and still compete with the larger firms.

Be flexible

The coronavirus has changed people’s fears, ways of communicating and their budgets. And the future of employment continues to look uncertain in the UK. So employers are seeing smaller recruitment firms as a necessity. Small recruitment firms can respond and adapt quicker to a changing market, and that’s exactly what many companies need right now.

Get personal

In the first year of setting up your recruitment business, make sure you put the time in to network with both clients and candidates. You want to impress on them your personalised service and how you can partner with them rather than be a tool they use. It’s all about ensuring you have a full understanding of the sector you’re serving, then offering the support they need and value.

Streamline services

Big firms often have to bounce clients and candidates around different teams and departments. So offer a single point of contact instead and take ownership of a client’s needs. You can also do this for potential candidates as well, being there for them through each stage of the hiring process.

Show don’t tell

It’s not enough to say you’re a firm that does things differently. To compete with the big firms, you have to show potential candidates and clients how you’re unique.

  • Write clever and engaging job adverts – make them stand out.
  • Focus on finding the best and most diverse talent pools – quality is more important than quantity.
  • Create a positive client and candidate experience – treat them like they’re your dream customer and give them a five star service.
  • Get proof – awards, testimonials, case studies all offer confirmation that your company is a good fit.
  • Build your brand story – people want to do business with people they can relate to, so tell them your story and let them see the human side.

Stay current

Being a specialist in your field is attractive to potential clients. Knowing you understand their business and can take on the role of consultant brings with it a value that big recruitment firms often can’t. Invest in keeping across industry and market changes so you can be the recruitment agency they need.

Clients and candidates are looking for boutique firms who can offer a bespoke service that specialises in their industry. So do your research and make sure you are able to offer valuable expertise and a positive experience with your firm at every stage.


Jason Connolly set up JMC Legal Recruitment in 2016 when he was still in his 20s. JMC Legal quickly established itself as one of the big players in the industry, and Jason has also become a well-known fixture in the press, offering advice and support.

JMC Partners is looking for recruiters interested in starting a business partnership under the JMC brand. Find out more here or contact our office for more information.

This post was written by rubenwilde

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