How to nail the candidate experience when starting your recruitment agencyApril 21, 2021 9:58 am
How to nail the candidate experience when starting your recruitment agency – Have you ever put yourself through your own recruitment process? Many of us never experience what it’s like to be a candidate using our services. So if you’re thinking of starting your own recruitment business – nail the process from beginning to end. This is how to ensure talent shortage isn’t an issue for you.
Let’s start at the beginning. That’s way before a candidate even submits an application. Work out what information they get from your messaging on your website and social media and what that says about you.
- Do you offer free CV tips?
- Do you have any case studies of previous candidates talking about how the process worked for them?
- Have a blog on how to get started in the industry?
Think about how you can make your company welcoming with valuable resources for potential candidates. You want to create a link between the employer brand and the candidate, so the applications can pour in.
Create a jet-fuelled job advert
What’s in it for me? Write adverts that answer this question by helping a candidate visualise what the job will be like. Standard job description templates can make it hard for personality to shine through and limit applications because candidates may be unsure what makes this job special to them.
With every sentence you write for a job advert ask yourself “so what”. Then answer that in the next line. That way the benefits are obvious and you’re not simply listing a bunch of features. Make the advert stand out to the ideal candidates and you’ll eliminate applications from the uninterested.
Avoid ghosting by adding value
Your dream candidate sails through the interview process, the company is thrilled, they put in a job offer, the candidate accepts and then… nothing.
Or, a company asks for applications and then does nothing with them, leaving candidates in the dark and painting a terrible impression of the company, and you.
Both are nightmare ghosting scenarios that can happen all too easily. A way to avoid this is to create a positive experience from the job advert through to the contract processing. Think about how you add value with your communication. If you know someone would be great for a particular role – personalise your communication to target them.
Automation for appreciation
Artificial intelligence is revolutionising the way we match people to jobs.
Did you know:
- You can automate background checks.
- There are chatbots that can carry out the preliminary recruitment process.
- You can get tools that read job descriptions and can speedily spot potential candidates.
There are so many digital tools out there to help eliminate, automate and delegate the tasks that eat up valuable time and make the candidate experience slow and heavy-going.
Make it easy to apply online
Only around 5-10% of people complete the application process. That’s shockingly low. Why is it so bad? Many times, it’s because the online experience is hard work. Enter link here. Enter it again here. Upload there. Go back and re-upload elsewhere. Nope.
Candidates love a mobile-friendly online application process. Remember, many people search for jobs during breaks, commuting, or in the evenings. So, being able to apply through the phone is a huge plus.
A seamless candidate process isn’t just good for them. It’s super-useful for you too in ensuring you get high-quality candidates, great engagement, and fantastic placements for happy companies.
Related: Thinking of starting your own recruitment agency? Don’t let these 5 questions hold you back.
Jason Connolly set up JMC Legal Recruitment in 2016 when he was still in his 20s. JMC Legal quickly established itself as one of the big players in the industry and Jason has also become a well-known fixture in the press, offering advice and support.
This post was written by rubenwildeTags: candidate, Entrepreneur, entrepreneurs, jmc, jmc partners, jmcpartners, recruiters, Recruitment, recruitment agency, start your own recruitment agency, start your own recruitment business
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