Wacky Job TitlesOctober 29, 2020 2:30 pm
What’s the significance of a job title?
There’s been an increase in the number of weird and wonderful job titles to attract millennials. One of the first to do it was the tech firm SCVNGR who’s chief operating officer goes by the title ‘Chief Rockstar’.
Now, words like ‘guru’, ‘ninja’, ‘jedi’ and ‘hacker’ are appearing in job adverts. These wacky titles are how some traditional companies are trying to seem ‘down with the kids’. But if you can’t read that phrase without thinking of David Brent, then you’re probably thinking the same as me. Yep, this is a terrible idea.
Resume.io analysed 10 thousand job adverts and discovered a significant increase in titles like these. But they also found they put people off too.
87% said they wouldn’t apply for a job with ‘hacker’ in the title. And 77% would avoid any job that asked for a ‘guru’.
So why are companies doing it? Hopefully, it’s a passing novelty like those loom bands from a few years ago. If you really want to attract talent, offer a great job, not a wacky title.
If you had to give yourself a wacky title what would it be? Follow us on LinkedIn for more content like this! Or browse the other content we have here. Or you can follow us on Twitter for updates everything JMC. @jmclegal
Jason Connolly set up JMC Legal Recruitment in 2016 when he was still in his 20s. JMC Legal quickly established itself as one of the big players in the industry and Jason has also become a well-known fixture in the press, offering advice and support.
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